Dealing with Competition: Carving a Niche in the UK E-Commerce Space
1. Understanding the UK E-Commerce LandscapeThe UK e-commerce market stands as one of Europe’s most dynamic and competitive arenas, shaped by a blend of tech-savvy consumers, evolving digital infrastructure, and distinct local preferences. British shoppers are known for their discerning approach, valuing convenience, speedy delivery options, and robust customer service. The aftermath of Brexit and…